Brides Northern California, Fall/Winter 2008
Real Weddings— Viola Sutanto marries Phillip Ting. Bouquet and all floral designs by Torryne Choate of Birch.
Vogue August 2008
Green Acres article on Sloan Barnett by Hamish Bowles, photography by Francois Halard, fowers by Torryne Choate of birch.
Frolic! July 23, 2008
Another nice mention by Elseachelsea
FloraFlora April 2008
POW! flower in your face!
domino April 2008
birch
"I so wish this was in NYC. Why don’t more florists have the confidence to tie a bunch of beautiful narcissi in black tissue with a black satin ribbon? The flowers smelled unbelievable—I wanted to strap them to my nose."
rita konig
SF Magazine December 2007
Future classic: When Torryne Choate and Erin Rosenow recently opened Birch, an innovative black-on-black space peppered with bursts of colorful flowers in tones that seem amplified, they instantly transformed local perceptions of what a flower shop is. Inside, white rose petals seem as bright as snow, and the pink flowers on hawthorn branches look neon. The duo creates clean, modern, geometric arrangements in square white or black acrylic containers. In addition to blooms, or in place of them, Birch’s arrangements can include artichokes, umbrella ferns, or nosta (a shrub with leaves that feel like rubber). The shop also stocks French Lucite jewelry, Josh Jakus felt bags, and Ex Voto candles—all of which (after purchase) are wrapped in black tissue, placed in black bags, and tied in black ribbon adorned with a piece of birch bark.
C Magazine February 2008
The year-old Pacific Heights boutique's signature designs include floating, architectural displays in shallow Lucite trays and handfuls of flowers wrapped in buttery, soft leather. "I call Torryne Choate and Erin Rosenow for bouquets that provoke the senses by graphically accentuating floral colors and shapes" Kelly Lasser, interior designer. Photos by Jen Siska
InStyle Magazine February 2008
Nice Ice, Baby. Earrings of faceted Swarovski crystal and Lucite at Birch San Francisco
Food and Wine - october 2007 issue
Torryne Choate's flower stylings are displayed in Food and Wine's October 2007 issue.
San Francisco - Best of '07
"When Torryne Choate and Erin Rosenow recently opened Birch, an innovative black-on-black space peppered with bursts of colorful flowers in tones that seem amplified, they instantly transformed local perceptions of what a flower shop is. Inside, white rose petals seem as bright as snow, and the pink flowers on hawthorn branches look neon. The duo creates clean, modern, geometric arrangements in square white or black acrylic containers. In addition to blooms, or in place of them, Birch's arrangements can include artichokes, umbrella ferns, or nosta (a shrub with leaves that feel like rubber). The shop also stocks Frech Lucite jewelry, Josh Jakus felt bags, and Ex Voto candles -- al of which (after purchase) are wrapped in black tissue, placed in black bags, and tied in a black ribbon adorned with a piece of birch bark."
Fodor's
"Birch is not your grandmother's flower shop. Step inside this chic San Francisco newbie, in Presidio Heights, let your eyes adjust, and watch your balance: stark, black-on-black walls and shelves make a perfect backdrop for colorful bouquets of market-fresh blossoms -- it's dazzling, in an understated way. Between the blooms, owners Torryne Choate and Erin Rosenow have placed art books like Lee Friedlander's "Black Paintings," fragrances from London's Cowshed, and textured porcelain vases by local artist Andrew de Witt. The music -- vintage Stones, Stan Getz, that sort of thing -- completes the scene."
Daily Candy
Sweetest Things, 2007.
Inspired by the Rolling Stones and music from the '70s, floral designer Torryne Choate painted Birch, her moody, artsy flower shop in Presidio Heights, black.